No need to exploit the gerbils!

It is October, isn't it, and not April Fools'? Only this story in the Daily Mail says that the Happy Ending Foundation is encouraging parents to burn 'bad' books or feed them to gerbils. I thought the HEF sounded pretty sinister but when I looked at their website I decided they must be either fictional or very stupid. People who can't tell the difference between 'sad' and 'morbid' are not people who should be making decisions about what children read. People who burn books, though, are very worrying indeed. Any candidates for the bonfire, folks?